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October 13.2025
3 Minutes Read

Discover How Vital Essentials Is Revolutionizing Pet Nutrition at Pet Supplies Plus!

Vital Essentials pet food packaging showcasing pork and lamb entrees

Vital Essentials Brings Healthy Nutrition to Pet Supplies Plus

In an exciting development for pet owners and nutrition-conscious families alike, Vital Essentials, a prominent name in raw pet nutrition, has partnered with Pet Supplies Plus to make its freeze-dried raw food and treats available in over 725 stores across the U.S. This strategic expansion aims to enhance accessibility to premium pet nutrition, ensuring that families can provide their four-legged friends with wholesome options.

Why This Expansion Matters

Vital Essentials is known for its commitment to raw feeding, concentrating on high-quality protein sources that align with a dog's natural dietary needs. As Heather Govea, CEO of Carnivore Meat Company, points out, this partnership with Pet Supplies Plus represents "an evolution that honors our foundation" as it taps into the company's roots in community-focused and indie pet retail.

For dog parents, understanding the nutritional value of raw food can significantly impact their pet’s health. With options like Crunchy Nibs and Soft Nibs, Vital Essentials provides simple yet effective ways to incorporate raw nutrition. Pet parents can start by adding as little as 20% raw protein to their dogs’ diets, an inspiring approach that can lead to transformative health benefits.

Drawing on Neighborhood Bonds

The partnership is not just about product availability; it’s a testament to bringing communities together. With Pet Supplies Plus being a staple in many neighborhoods, this collaboration not only strengthens the accessibility of healthy pet foods but also fosters connections between local stores and pet parents. Chris Rowland, CEO of Pet Supplies Plus, emphasizes, "Providing pet parents with everything they need for their furry, scaly, or feathery friends... is our priority." This sentiment resonates with the act of community support that lies at the heart of pet ownership.

Understanding the Raw Food Movement

The raw food movement in pet nutrition focuses on a diet closer to what canines would naturally consume in the wild, which includes raw meats and bones. This diet is believed to improve everything from coat condition to overall vitality. As more pet owners seek out high-quality nutrition, partnerships like this are vital to educate and supply the necessary resources.

What You Can Find in Stores

In Pet Supplies Plus stores, shoppers can now find an assortment of Vital Essentials’ products including not just freeze-dried options but also premium treats designed to cater to carnivorous appetites. With an extensive selection that emphasizes high protein content, pet parents have the opportunity to explore new ways to nourish their pets effectively.

Future Trends in Pet Nutrition

The trend towards raw feeding is anticipated to continue growing, shifting more mainstream as pet parents become increasingly aware of the advantages. Pet Supplies Plus and Vital Essentials will likely set the standard for providing raw nutrition, paving the way for other brands to enter this space.

Conclusion: The Importance of Nutrition for Our Pets

With the recent expansion of Vital Essentials into Pet Supplies Plus, pet owners now have enhanced access to nutritious options designed to foster the health and well-being of their beloved companions. As you explore your local Pet Supplies Plus, take this opportunity to discover the myriad of ways to incorporate raw nutrition into your pet’s diet. It’s not just about feeding your dog; it’s about giving them the best chance for long, healthy lives.

Nutrition & Feeding

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Discover The Pets Table’s Premium Air-Dried Dog Food at PetSmart

Update The Pets Table: A New Era in Dog Nutrition In an exciting development for dog lovers, The Pets Table, a pet food brand under the umbrella of HelloFresh, has officially launched its air-dried dog food at PetSmart, North America's largest specialty pet retailer. This partnership makes it easier than ever for pet parents to access nutritious meals designed to improve their pets' health and well-being. The Magic of Air-Dried Nutrition The Pets Table's air-dried dog meals are formulated with the expertise of board-certified veterinary nutritionists. These meals use whole ingredients and a gentle cooking method that preserves essential nutrients and flavors, ensuring dogs receive top-notch nutrition that owners can trust. According to a recent customer survey, 85% of dog owners reported that their pets prefer The Pets Table over their previous food. This shift reflects a growing trend among pet parents: investing in higher quality food for their furry family members. A Broader Accessibility for Pet Parents By launching in PetSmart, The Pets Table aims to reach a larger audience; pet owners can now easily find these air-dried meals both in-store and online. “Our mission has always been to help dogs live healthier, happier lives through better nutrition,” stated Laurent Guillemain, co-founder and CEO of The Pets Table. With growing retail presence alongside its existing partnerships with Chewy and Walmart, the brand has already delivered over 20 million meals since its inception in 2023. The Benefits of Fresh Ingredients The Pets Table takes pride in using minimally processed, human-grade ingredients. This focus is intended to enhance the nutritional profile of the meals, appealing to health-conscious pet owners who desire only the best for their dogs. Additionally, the brand offers customized subscription options for their fresh recipes that keep dogs' nutritional needs in check throughout their life stages. The Customer Connection and Human-Animal Bond This new launch not only emphasizes the growing demand for quality dog food but also highlights the strong bond between pets and their owners. As a writer who cherishes the stories of dogs and their humans, it's heartwarming to see a brand that aligns its mission with the well-being of both. The partnership with PetSmart means convenience for pet owners who prioritize holistic care for their furry friends. Future Insights: What Lies Ahead? Looking forward, this trend toward premium pet food options is expected to continue growing. As consumers become more informed about pet nutrition, companies like The Pets Table will likely see further expansion in both product offerings and retail partners. The clear consumer preference for air-dried, fresh ingredients is a sign of changing perceptions about dog food, suggesting that pet wellness will be at the forefront of marketing and development in the coming years. Why Pet Owners Should Care For pet owners, understanding the importance of quality nutrition is essential. This development in the pet food industry signals a shift—one that prioritizes pet health and environmental sustainability over cheap, mass-produced alternatives. The Pets Table’s focus on whole ingredients directly aligns with the notion that what goes into our pets’ bodies greatly affects their overall happiness and longevity. As consumers, we have the power to influence market trends. By choosing products that emphasize health and well-being, we contribute to a better quality of life for our pets while promoting ethical practices in the pet food industry. Take Action for Your Pet's Health As a dog parent, it’s essential to consider the implications of dietary choices. Explore The Pets Table’s offerings at PetSmart to ensure your dog gets the nutritious meals they deserve. Together, let’s foster a love for our canine companions through quality nutrition and responsible pet ownership!

Discover How Joyfull Prebiotic Squeeze Treats Transform Your Dog's Health

Update The Revolution in Dog Treats: Joyfull Prebiotic Squeeze Treats As any dog lover will attest, finding the perfect treat for our furry friends can be a daunting task, especially when our dogs have discerning palates or sensitive stomachs. That’s where the Joyfull Prebiotic Squeeze Treats come in as a game-changer. These creamy, lickable treats not only taste great but also offer substantial health benefits tailored to support canine gut health. What's Inside Joyfull's Squeeze Treats? Formulated with a focus on wellness, Joyfull’s treats are crafted from real cage-free chicken and include prebiotic fibers like inulin that nourish the beneficial bacteria in your dog’s gut. This combination boosts digestion, enhances immunity, and ensures your pup gets essential nutrients without artificial fillers. Why Gut Health Matters for Your Dog Gut health is critical to overall well-being—and for dogs, this is no exception. The majority of a dog’s immune system resides in the gut. By choosing treats like Joyfull’s, you’re not just rewarding your pet; you’re investing in their long-term health. Healthy bacteria help digest food more effectively and break down nutrients, promoting a happier and more energetic dog. Creative Ways to Use Joyfull Treats One of the standout features of these squeeze treats is their versatility. Here are a few fun and innovative ways to make these treats a part of your dog's life: Lick Mats: Spread them over a lick mat to keep anxious pups calm. Kong Stuffing: Use them to fill interactive toys to keep your dog entertained for hours. Meal Toppers: Drizzle a bit over dinner to make mealtime more enticing. Training Rewards: Great for positive reinforcement during training sessions. The Impact of Healthy Treats on a Dog Lover's Lifestyle Integrating Joyfull’s Prebiotic Squeeze Treats into your dog-loving lifestyle enhances not only your dog's health but also your bond with them. Treat time becomes a shared experience, and the act of nourishing your dog's tummy reinforces the emotional connection that makes every dog lover’s journey rewarding. Heartwarming Testimonials from Dog Owners Many pet parents have already sung praises about Joyfull Treats. For instance, one owner shared how their previously picky rescue dog eagerly approached when she saw the treat tube, revealing just how meaningful it is when a dog enjoys their food. The delight in their dog's face when they realize they’re being pampered with sumptuous chicken only adds to the joy. Take Action for Your Furry Friend’s Health Investing in your dog’s diet by choosing nutritious treats creates not just a healthy dog, but one that is happy and content. With options that fit seamlessly into both training and everyday enjoyment, Joyfull Prebiotic Squeeze Treats may just be the perfect addition to your furry friend’s diet. Remember, what you choose for your dog matters, as it bridges their physical needs with the emotional connection you share. Final Thoughts: Why You Should Try Joyfull Treats As a dog lover, it’s essential to focus on what enriches your dog's life and facilitates their health. Buying treats from brands like Joyfull, which prioritize whole ingredients and beneficial health impacts, can make a significant difference. Not only are these treats packed with goodness, but they also embody the values of caring for our pets with the same love and respect we offer to ourselves. So why wait? Give Joyfull Prebiotic Squeeze Treats a try, and observe the transformation in your furry companion!

How Pet Valu's New Distribution Center Benefits Pet Owners

Update Pet Valu Expands Operations with a New Distribution Center In a significant move that underscores the growing demand for pet products, Pet Valu has officially opened a new distribution center. This facility, located strategically to enhance logistics and supply chain capabilities, plays a crucial role in meeting the evolving needs of pet owners and their furry friends. This development not only supports existing Pet Valu stores but is expected to create a ripple effect in the industry, driving more efficient service delivery and improved access to quality pet care products. Strengthening the Pet Community The opening of this distribution center is not just a corporate expansion; it symbolizes a commitment to the pet community. Pet Valu’s effort to support local business and community initiatives is commendable, as it aligns with their mission to provide the best products for pets of all shapes and sizes. Engaging in community-focused initiatives fosters a sense of belonging and connection, vital for pet owners who regard their pets as family. A Win for Pet Owners and Retailers As the demand for pet supplies continues to rise, this new distribution center is expected to streamline operations significantly. Pet owners will experience faster access to a wider array of products, from nutritious food options to innovative accessories. Retailers within the Pet Valu network will benefit from quicker replenishment cycles, ensuring the shelves are stocked with what pet lovers need. This is great news for everyone in multi-pet households, where having ample supplies is essential for seamless day-to-day living. Trends in Pet Care The establishment of such a center comes at a time when the pet care industry is surging. Trends indicate a growing preference among pet owners for premium products that promote health and wellness. With cats and dogs now considered integral family members, investing in their well-being has become a collective priority. Innovative Products and Sustainability In addition to efficiency, this new center aims to introduce more sustainable products into its offerings. As pet owners become more eco-conscious, they look for environmentally friendly options. Pet Valu’s initiative to infuse their product line with eco-friendly alternatives reinforces their understanding of current consumer demands and reflects a broader trend toward sustainability in pet care. The Human-Animal Bond But what does this all mean for the heartwarming human-animal bond? Pet Valu’s enhanced capabilities mean more resources for fostering this bond through premium care products, training tools, and love-filled accessories. Whether it's investing in nutritious food or high-quality training gear, the focus remains on helping pet owners nurture and enrich their relationships with their animals. Final Thoughts Pet Valu’s strategic move in opening a new distribution center not only signifies growth for the company but also reflects the flourishing pet care industry. By providing better access to supplies and focusing on sustainability, Pet Valu is setting a new standard for pet care, enhancing the lives of pets and their owners alike. For those deeply invested in their pets’ happiness and well-being, this is a change to embrace!

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